Power Yachts International

  1. Yachting Business Power Player: Bob Denison

Bob Denison spent my youth in Fort Lauderdale’s yachting industry. Bob’s grandfather, Frank Denison, and daddy, Kit, founded Broward aquatic, and Denison aquatic, correspondingly. With Frank and system, each of Bob’s uncles, Skip and Ken additionally made significant effects in the wide world of yachting. Because of this excellent history, Bob has actually experienced nearly every degree of the yachting knowledge.

After graduating from the University of Miami, Bob assumed all administration roles of his family’s brokerage business, Denison Yacht product sales. Ever since then, Bob has actually assisted in steady development of the business to 20 offices and brand new vessel product sales and a superyacht unit.

What is unique regarding the organization’s services or products?

Denison most likely relies on technology more than the typical firm. And I’m not speaing frankly about technology to entice clients through digital marketing. I’m talking about using technology to manage customers, keep in touch with all of them, update all of them available on the market making sure these are typically “in the know.” We spend lots of time investigating new technologies to greatly help united states try this better.

What sets your online business model besides the competition?

While we’re clearly concerned about the conclusion, it is maybe not the one and only thing we’re concerned about. Our biggest concentrates everyday is ensuring this location labeled as “work” feels a little like house. For employees, that ideally suggests they feel looked after and taken care of. For brokers, that means in someplace of stability and cooperation. I do believe the brokers here appreciate that the man whom is the owner of the place uses his time on advertising and marketing and functions and not on contending using them attempting to be an agent. It’s among those items that hopefully breeds that spirit of integrity and collaboration we wish.

Just what do you want our visitors to learn about business’s approach to working?

We actually care about performing the best thing therefore we believe it leads someplace great. Some agents are offered a lie about “honest guys finishing final.” It’s an overall total lie. More effective dudes in just about every industry tend to be extremely honest. We undoubtedly believe performing the best thing can pay dividends within the long-lasting.

Unknown-1What exactly is your own personal viewpoint on good customer care?

Phenomenal customer support constantly hurts some. Whether that’s getting up in early stages a Saturday to seize coffee for a survey, or losing sight of your path to pick-up someone from the airport, and maybe even helping wash a boat using the team if they’re in a bind. There’s constantly just a little pain included. Good customer service is genuine easy to talk about, but real difficult to perform in actual life. Our industry has too much to study on our pals inside automobile industry with this front.

Just what can you see as the best business (or individual) success up to now?

I happened to be actually pleased with becoming called the Sun-Sentinel‘s “Top Small Business Workplace.” It meant a lot to myself. We care a hell of a whole lot towards folks we employ and want them to love working right here.

Just what is your best business (or private) challenge to date, and how did you overcome it?

Getting through the economic crisis ended up being a tough time for people. We had been able to seize some good possibilities through that some time even practiced somewhat development. It had almost no related to our smarts and much more to do with our belief inside our visitors to take awesome proper care of their clients on a tighter budget. That happened, and we also wound up making it out live.

Outside the yachting business, what are your other passions in life?

My spouse, Dani, and I also came across through a homeless ministry within Fort Lauderdale. It continues to be an integral part of which our company is, and that which we care a lot about. We participate in a great church and always want we could do more there. I’m also enthusiastic about baseball and trying my far better impress my boy, Rivers, with cannonballs inside pool after work.

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